This post is a bit of a deviation from focusing on data and analysis. However, I thought I would cover something that is very important if you have a website and want to drive traffic to it (and I do work in Marketing Analytics, so…). Search Engine Optimization (SEO) is the process of optimizing the content on your site so that you have the best chance of being picked up by search engines (mainly Google).
If you are wondering how to begin with SEO, Yoast SEO could be the answer. Yoast SEO is known for its WordPress plugin. However, their plugin is available for other platforms, like Magento. But, I will focus on the WordPress plugin in this post. Once activated, there will be a Yoast SEO section for each page, post, category & tag.