A/B testing is one of the best ways to optimise your website. However, it is not a magical cure for websites that are:
- Poorly Conceived – Website is off-brand or there is a major disconnect with users.
- Poorly Designed – Website is designed in a way that is hard to maintain/confusing.
- Poorly Developed – Website has a lot of code bloat or inefficient code.
- Using Sub-Par/Inflexible Technology – Website is created with technology that allows for very little optimisation or growth.