Tag Archives: glmnet

Creating a Predictive R Shiny App For Google Ads

In this post I am going to go through the code for a relatively simple R Shiny app that will predict Google Ads transactions and cpa (cost per acquisition) for three months plus the current month. There will be a graph and a table of values and four sliders to adjust spend for the current month and the coming three months. You’ll have to experiment with the app to get it to run the way you would like. Continue reading