Tag Archives: frequentist

How to Analyse Your A/B Tests Using R

A/B testing is one of the best ways to optimise your website. However, it is not a magical cure for websites that are:

  • Poorly Conceived – Website is off-brand or there is a major disconnect with users.
  • Poorly Designed – Website is designed in a way that is hard to maintain/confusing.
  • Poorly Developed – Website has a lot of code bloat or inefficient code.
  • Using Sub-Par/Inflexible Technology – Website is created with technology that allows for very little optimisation or growth.

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