How to Use R to Identify Poor Performing Google Ads

If you manage Google Ads accounts, you have likely added ads to ad groups and checked their performance over time. It is geneally a good idea to have two or three ads in an ad group, running at the same time. Then you can compare them, pause the ads that are not performing well, then... » read more

Creating a Predictive R Shiny App For Google Ads

In this post I am going to go through the code for a relatively simple R Shiny app that will predict Google Ads transactions and cpa (cost per acquistion) for three months plus the current month. There will be a graph and a table of values and four sliders to adjust spend for the current... » read more