Strategies For Measuring Digital Branding Campaigns

Digital branding campaigns are campaigns designed to boost positive awareness and recall of your brand.  They are not generally tied directly to revenue. The challenge with digital branding campaigns is understanding what constitutes a successful campaign.  Since revenue is not the goal, creating measures of success is more difficult, but not impossible. Proxy Aided Success Metrics... » read more

Digital Marketing KPIs – Definition & Metrics

KPIs are the metrics that matter most to your business objectives.  These are numbers that, when they change, you stand up and take notice.  Most often, KPIs are a combination of more than one metric.  For example, ROI is a combination of revenue & cost metrics.  Revenue by itself can be considered a KPI, but... » read more

One-Way ANOVA For Email List Segmentation

A one-way ANOVA is used to test a null hypothesis by comparing three or more sample groups from a population (a t-test is generally used if comparing two sample groups).  To use this method, we take a random, equal sample from each group.  Then we examine  the mean and variance between samples. For this post, we are going to test whether the... » read more